👨🏻‍🚀 Backyard beekeepers

House owner (B2C, not a legal entity)

• upper middle class
• 40+ years old
• Typically has less than 15 beehives

Motivations:

• love for the bees as a pet
• minor honey production
• gardening
• possibly learning tech
• Follows DYI approach
• possibly garage or own workshop